Our mission

Making data more open and connected.

At Future, we build products that reinvent the way merchants serve customers, and customers serve merchants, enriching the lives of both.

We believe that by starting with reinventing the connection of data, we can connect our species globally in a way that enriches humanity.

The data layer we’ve built reinvents the way data is connected by enabling the ability for users to carry around their data and connect it to get a more customized experience. We believe connecting data in a more open way unlocks a new form of currency, information.

When currency becomes information, and information becomes currency, this completely reinvents the way merchants and users can interface with each other.

People and investors

Village Global logoPivot North Capital logo

Jay & Phil McGraw


Chris Cracchiolo

Strategic Advisor (ex-Walmart, ex-AMEX)

Lee Hnetinka

Co-Founder & CEO

Vivian Dao


Alexander Haniotis

Design (ex-Shopify, ex-Affirm)

Bobby Novoa

Advisor (ex-Affirm)